It’s always about the numbers – the number of spectators, market share for a TV channel, the number of people buying a newspaper, the number of voters. In Germany and beyond, this constant pursuit of numbers has led to cultural life spiralling down into ever greater shallowness. ‘Simplify, personalise, emotionalise,’ has become the new reporting mantra – that’s according to the ex-head of German broadcaster ZDF’s Bonn studio and culture show ‘aspekte’. Complex problems are reduced to ‘concern, sympathy, shock’. Sadly, even forests and forest management are not immune from greenwashing, window dressing and fake news.

In addition to the latest news from our company and press cuttings related to sustainable direct investment in forests and agricultural land, on this page we aim to provide you with academically rigorous information in the form of white papers, brochures and video reports on frequently asked questions and topical issues. We would also be more than happy to take part in interviews on these issues.

Communication is a high priority for us

We view our role as being to give our clients, as well as the public in general, factual, academically rigorous information about developments at our company and in the forestry and timber industry. By doing so we hope to contribute to a more informed decision-making process. We would be more than happy to respond to any requests for interviews. So feel free to get in touch.”

Annika Schmitz, marketing & communications, team member since 2019

Annika Schmitz